Customer Satisfaction in the Field of Corporate Social Responsibility Research -- A Visual Analysis based on Citespace Software

To stand out in the era of brand economy, enterprises need to establish and maintain a good relationship with consumers. This is not only helpful gain more profits, but also key improve competitiveness influence. By fulfilling corporate social responsibility (CSR), can influence consumers' satisfaction loyalty, so as promote cognition their brands products relations. In this study, CiteSpace software was used for scientific measurement visual analysis relevant literature CSR research from 2003 2022. The results showed that 2022, total 600 literatures were included, number an exponential growth trend, annual average about 30 papers. There increasing interest area. United States highest producer field, accounting 24.67% literature. Penn State University most productive, followed by Cantabria. Influential institutions include Michigan Sejong University. Mattila, Anna S published author. Sustainability articles largest, impact factors Journal clean Production co-citations Marketing largest. Research focuses on image, consumer behavior, reputation, attitude, sustainable practices, cause-related marketing, etc. Future trends are mainly reflected mediating between satisfaction, image trust, which will provide new ideas management, governance development field future.