Factors influencing the trust of young customers while using e-commerce websites
نویسندگان
چکیده
منابع مشابه
Identification of factors influencing building initial trust in e-commerce
Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a websi...
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This article aims to study the impact of the colors of e-commerce websites as an atmospheric variable of the interface, on customer trust. The effect of the colors of e-commerce websites on customer trust has only been indirectly examined in terms of website characteristics, such as web site quality and usability, where color is viewed as a key interface attribute. Thus, the relationship betwee...
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Establishing customer trust in an online vendor possibly requires the provision of an environment in which customers can overcome their fear and reluctance about shopping transactions by forming trust and positive perceptions about the online vendor. This paper aims to study the impact of the colors of e-commerce websites, as an atmospheric variable of the interface, on customer trust. The effe...
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Nowadays, new technologies have changed the methods of serving customers in many service organizations. Service in the banking industry has been influenced by International Communication Technology (ICT) developments in essential ways. Nowadays the importance of websites and their unique features in provision of services to customers is increasing. However, traditional methods of banking with d...
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The social commerce represents a new form of electronic commerce mediated by social networking sites. It provides companies with competitive tools for online promotion, and it also assists consumers to make better-informed purchasing decisions based on the sharing of experiences from other consumers. Trust is important in social commerce environment as it serves as a foundation for consumers to...
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ژورنال
عنوان ژورنال: HCMCOUJS - ECONOMICS AND BUSINESS ADMINISTRATION
سال: 2020
ISSN: 1859-3453,1859-3453
DOI: 10.46223/hcmcoujs.econ.en.3.1.105.2013