GURILEM : A Novel Design of Customer Rating Model using K-Means and RFM
نویسندگان
چکیده
منابع مشابه
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15 صفحه اولCustomer Lifetime Value (CLV) Measurement Based on RFM Model
Nowadays companies increasingly derive revenue from the creation and sustenance of long-term relationships with their customers. In such an environment, marketing serves the purpose of maximizing customer lifetime value (CLV) and customer equity, which is the sum of the lifetime values of the company’s customers. A frequently-encountered difficulty for companies wishing to measure customer prof...
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ژورنال
عنوان ژورنال: EMITTER International Journal of Engineering Technology
سال: 2019
ISSN: 2443-1168,2355-391X
DOI: 10.24003/emitter.v7i2.325