Marketing, management and financial providing of affordable housing

Today’s rising housing prices in most countries worldwide have caused increasable attention to the problem of affordable housing. It is a social or ethical issue and an essential economic direction. Thus, has great potential, influencing growth, labor forces, innovation, sustainable development, inclusive economy. Systematization informational sources, theoretical practical approaches for providing housing, assessing needs indicated many views on this among scholars policymakers. That why marketing, management, financial are significant mainstreams. The research aims investigate marketing management fundamentals connection with funding aspects based cross-country analysis. For achieving target, key trends market segmentation were analyzed, considering distribution population by tenure status analytical house price indicators using data statistical office EU, World Bank, OECD. ways promote more public local authorities, private investors specific organizations described. Main organizational forms also characterized. Particular was paid strategic planning especially business plans strategy development as priority step A SWOT analysis developments used show strengths, weaknesses, opportunities, threats market. To empirically confirm some relevant impact formalized correlation (calculating Pearson Spearman coefficients time lags results Shapiro-Wilk testing) construction Arellano–Bond linear dynamic panel-data regression model checking Sargan test overidentifying restrictions (the sample from 25 EU 2011–2019) Excel 2010 STATA 14.2 software. made it possible consider share owners mortgage loan tenants, rent at reduced free. value GDP previous period affects current situation (due introducing lag variables instrumental generalized method moments (GMM) obtain adequate estimates). hypothesis that increase 1% causes rise per capita average 0.44% two-year confirmed. An rent-free price, decrease 0.5% lag. substantiated governments should continue improve their policies financing At same time, they prefer lending programs over free rental drivers practices devoted such providing. presented recommendations useful interested scientific field research, organizations.