Orchestrating ecosystems: a multi-layered framework

Ecosystems are distinguished from other structural arrangements for value co-production by the nature of their governance and coordination challenges. As ecosystems marked relative non-reliance upon formal, 1–1 supplier contracts to govern coordinate productive activities, they need find non-hierarchical ways orchestrating ecosystem constituents such that a coherent system-level offering is enabled targeted at defined user audience. Importantly, cannot rely on ‘command-and-control’ inputs different participants, as would be case conventional supply chains. Instead, leaders persuade others make voluntary consistent with ecosystem’s overarching offering. I call this task ‘ecosystem orchestration’. In essay suggest an orchestration framework distinguishes between technological, economic, institutional, behavioural layers orchestration. begin highlighting distinctive challenges ecosystems. then provide brief overview literature. Then introduce domains in which can exercised. conclude innovation birth maturity. addition distinguishing describing orchestration, model also three stages momentum creation: initiation, scaling, control. This has been designed help practitioners design strategies creation.