Research on Green Supply Chain Formation and Government Subsidy Pricing Strategy Considering an Online Trading Platform

Low-carbon production is currently the development direction of enterprises. The government provides low-carbon subsidies to manufacturing enterprises promote formation a green supply chain. To better encourage chain by determining and platform authentication fees, this paper constructs Stackelberg game model that consists supplier manufacturer, solves optimal decisions each entity using backward induction method. This study uses matching method analyze payoff matrix for members when choosing between traditional production. After introducing online trading platform, impact on profit studied, considering whether service provided completely accurate. results show (1) in chain, there relationship enterprises’ level emissions reduction, which increases first then decreases. (2) conducive achieving coordination. can pay fewer prompt reduction enterprise higher. (3) When mechanism imperfect, fee subsidy coefficient need be set within reasonable range avoid adopting pretending type. contributes research insights into pricing strategies governments platforms.