Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising

نویسندگان

چکیده

Of all the technological advances in advertising, none are perhaps more exciting than artificial intelligence (AI). However, couched within this excitement is a multitude of questions: What AI a...

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ژورنال

عنوان ژورنال: Journal of Advertising

سال: 2021

ISSN: ['0091-3367', '1557-7805']

DOI: https://doi.org/10.1080/00913367.2020.1868233