Cyberspace markets, social capital and trust
نویسنده
چکیده
This short contribution outlines several economic approaches to the issue of trust in cyberspace interactions ranging from e-commerce to interpersonal communication. The purpose is to illustrate some practical contributions that specific areas of economic analysis can make to the analysis of behaviour and to the setting of policies and rules. The focus is on instrumental or ‘purposive’ transactions rather than ‘expressive’ or ‘associational’ interactions. Thus, the word ‘trust’ in this contribution is used in a narrow sense – for example, this contribution is concerned with the question Is it appropriate for an individual to rely upon another individual or organization not to exploit potentials for opportunistic financial gain that would be of harm to the individual advancing ‘trust’? By considering only opportunism related to financial gain at another’s expense many issues related to trust are excluded from the analysis. Such issues include inter-personal relationships – emotional attachment, affiliation or issues of identity that are part of our everyday understanding of trustworthiness. This limitation is the most straightforward way to link issues of trust to the logic of economics, which generally either explicitly excludes non-rational elements of human behaviour from analysis or attempts to make them conform to a rational calculus.
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