Antecedents of Virtual Community members' participation: the Triandis Interpersonal behavior Perspective
نویسندگان
چکیده
Virtual communities have emerged as a new form of business model in the electronic business field. Understanding the motivations behind members’ participation is essential for virtual community organizers. Using the Triandis model of interpersonal behavior, this paper investigated reasons why members participate in virtual community activities. The results showed that the interpersonal behavior perspective is effective in explaining virtual community members’ participation. Habit was identified as having a strong effect on members’ participation.
منابع مشابه
Antecedents of Behavioral Intention of Virtual Community Participation: An Empirical Study
Virtual communities (VCs) have emerged as a new form of business model in the electronic business field. Understanding the motivations behind members’ participation is essential for VC organizers. VC participation behavioral intention is a major factor to shape VC participation behavior and it is very important to investigate factors influencing VC behavioral intention. Using the Triandis model...
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