Using UX Heatmap in Game User Experience Research

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چکیده

This paper presents the application of UX Heatmap, a technique to visually represent implicit measures in conjunction with video game stimuli. It provides both temporal and spatial representation of a player’s unfiltered cognitive and emotional reactions. We used a recent game research to illustrate the potential of this approach in game user research.

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تاریخ انتشار 2016