Fluency and Psychological Distance

نویسندگان

  • Daniel M. Oppenheimer
  • Anuj K. Shah
  • Adam L. Alter
چکیده

This paper examines the possibility that fluency – the subjective experience of ease or difficulty associated with cognitive processing – has an impact on the psychological distance of stimuli. Two studies directly examine the relationship between fluency and psychological distance. Five additional studies look at the implications of that relationship.

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تاریخ انتشار 2008