Preference Fluency in Choice
نویسندگان
چکیده
Vol. XLIV (August 2007), 347–356 347 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Nathan Novemsky is Associate Professor of Marketing (e-mail: [email protected]), and Ravi Dhar is George Rogers Clark Professor of Management and Marketing (e-mail: [email protected]), Yale School of Management. Norbert Schwarz is Professor of Psychology; Professor of Marketing, Ross School of Business; and Research Professor at the Institute for Social Research, University of Michigan (e-mail: [email protected]). Itamar Simonson is Sebastian S. Kresge Professor of Marketing, Stanford Graduate School of Business (e-mail: simonson_ [email protected]). The authors acknowledge the helpful comments from Wendy Liu, James Bettman, and the three anonymous JMR reviewers on prior drafts of this article. James Bettman served as guest editor for this article.
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