Investigating Social & Cultural Factors Affecting Social Responsibility of Managers of Service and Business Institutions in Gilan Province

The purpose of this study was to investigate the social & cultural factors affecting social responsibility of managers of service & Business institutions in Gilan Province. The research method used in this study is based on the applied purpose, quantitative data, the method of collecting descriptive data and correlation method. The statistical population of this study consists of all managers and employees of service and Business institutions in Gilan Province, which their number include 2,000 people. In this study, sampling method is a stratified sampling method. From the above statistical population, according to the sampling criteria (based on Morgan table sampling method), 384 people were selected as the sample of the study. In the next step, based on the conceptual model of the research, the research questions and hypotheses, using the researcher-made questionnaire, have been questioned extracted questions in the research statistical sample. In the descriptive statistics section, descriptive data are presented in two parts: background variables and main variables. In the inferential statistics section, linear regression test has been used to investigate the hypotheses. According to research data, we can say that social & cultural factors are affecting social responsibility of managers of service & business institutions in Gilan Province. The impacts of social classes with coefficient (0.385) has the greatest impact, and the variable of facilities with coefficient (0.202) has the least impact on social responsibility of managers of service & business institutions in Gilan Province. Also, the capitalized cultural capital with the coefficient (0.357) has the highest impact, and the variable of institutionalized cultural capital with coefficient (0.258) has the least impact on social responsibility of managers of service & business institutions in Gilan Province.