The Impact of Cultural Orientation on EFL Learners’ Reading Comprehension and Achievement Motivation

This study investigated the effect of cultural orientation on reading comprehension andachievement motivation of the EFL learners. To conduct this study, the researcher recruited 60Iranian EFL learners at language institutes. All learners were selected from the intermediate level.They were assigned to two groups; experimental and control groups. The researcher used a numberof cultural concepts and orientated the learners to these concepts as treatment in the experimentalgroup. After the treatment the researcher administered the reading comprehension post test tomeasure the participants’ reading comprehension and a questionnaire to assess their achievementmotivation. The findings showed the impact of familiarity with the cultural concepts beforestarting the reading texts on the participants’ reading comprehension and their achievementmotivation.