In this paper, we examine how the competitive industry environment shapes the way that digital strategic posture (defined as a focal firm’s degree of engagement in a particular class of digital business practices relative to the industry norm) influences firms’ realized digital business strategy. We focus on two forms of digital strategy: general IT investment and IT outsourcing investment. Dra...

a r t i c l e i n f o This paper examines the match between chief information officer (CIO) characteristics and the organization's business strategy and how this match influences the organization's business performance. Based on the theoretical underpinnings of typologies of business strategy, alignment between IT strategy and business strategy and upper echelon theory, this study proposes a re...

Business strategy lays out the plan of an enterprise to achieve its vision by providing value to its customers. Typically, business strategy focuses on economic value and its relevant exchanges with customers and does not directly address consumer values. However, consumer values drive customers’ choices and decisions to use a product or service, and therefore should have a direct impact on bus...

We examine the relationship between corporate bonds and exchange rates in USA Greece highlighting asymmetries volatility among markets. A theoretical framework is constructed to treat issue of bonds. The employed methodology concerns QARDL-ECM that applied non-stationary regressors. In Greece, our key findings point changes are mainly driven by rates. quantile estimates show strength long-run i...

This research explores the relationship between business strategy and survival. Seven annual panels of longitudinal data enable us to study riskiness (likelihood failure) as a function strategy. We find failure rates are higher for those businesses with purer positions. Two mechanisms offered potential explanations this result: robustness adaptability. While prior has found pure strategies have...