× خانه ژورنال ها پست ها ثبت نام ورود

نتایج جستجو برای Customer Value

تعداد نتایج: 530331  
Farnoush Firouzi, Monireh Hosseini,

In information technology era, databases are known asone of the most valuable resources for organizations, especially usedin database marketing. Customer Equity is a key concept in DatabaseMarketing which integrates customer acquisition, retention and development.From the perspective of customer equity, customers are theprimary source of both current and future cash-flows. Customer equitymodels...

2006
MICHAEL LEWIS,

In this article, the author addresses the question of how a firm’s acquisition efforts influence the composition of the customer portfolio. The first part of the research is a conceptual model that illustrates how customer uncertainty provides an explanation for why promotionally acquired customers have lower repurchase rates and smaller lifetime values. The second part of the research involves...

Abstract Customer Lifetime Value (CLV) is known as an important concept in marketing and management of organizations to increase the captured profitability. Total value that a customer produces during his/her lifetime is named customer lifetime value. The generated value can be calculated through different methods. Each method considers different parameters. Due to the industry, firm, business...

2014
Julia Klier, Mathias Klier, Florian Probst, Lea Thiel,

Today, people are increasingly connected and extensively interact with each other using technology-enabled media. Hence, customers are more frequently exposed to social influence of other customers when making purchase decisions. However, established approaches for customer valuation most widely neglect network effects based on social influence leading to a misallocation of resources. Therefore...

2015

Being able to measure customer value is a prerequisite for effective customer relationship management and data-driven marketing strategy, as it allows to maximize return on marketing investment, particularly when resources are limited. While past profitability is certainly a useful metric, it is insufficient when trying to predict which customers are going to be most valuable in the future so a...

2002
BEHRAM HANSOTIA,

At a time when financial reporting is less than reliable, Behram Hansotia proposes that companies use a customer value scorecard to report statistics associated with customer lifetime value. These scorecards will clearly show if a company is making progress in increasing customer loyalty and share of wallet. C EOs, academicians and the financial community are all dissatisfied with the standard ...

2016
Vadim Pliner,

Customer lifetime value (LTV) estimation involves two parts: the “survival” probabilities and profit margins. This article describes the estimation of those probabilities using discrete-time logistic hazard models and that of profit margins is based on linear regression. In the scenario when outliers are present among margins, we suggest applying robust regression with PROC ROBUSTREG.

Journal: :Management Science 2008
Sharad Borle, Siddharth S. Singh, Dipak C. Jain,

T measurement of customer lifetime value is important because it is used as a metric in evaluating decisions in the context of customer relationship management. For a firm, it is important to form some expectations as to the lifetime value of each customer at the time a customer starts doing business with the firm, and at each purchase by the customer. In this paper, we use a hierarchical Bayes...

2012
Sara Leroi-Werelds, Sandra Streukens, Robert Woodruff,

2004
Nils Enlund,

The purpose of this master’s project is to find the customer values (CVs) in services based on 3G technology. By using data from eight discussion interviews conducted with respondents from a variety of backgrounds and ages CVs, defined by the marketing discipline, is identified for a number of selected media and communication services. Those services were selected because they might be replaced...