This study aims to explore the perspective of customer experience in managing Majapahit House Bejijong Village by explaining phenomena that are being questions study. Then explain occur, this uses a qualitative method with phenomenological paradigm. The results indicate views managers and tourists towards activities refer three conditions: before, during service delivery process has been provid...

In a highly competitive landscape, adopting an omnichannel approach might lead to market advantage in terms of acquiring and retaining customers, as well means ensure business sustainability. Omnichannel organizations situate the customer at core their interaction. However, research on experience (CX) is still fragmented. this paper, by integrative approach, we aim articulate empirical evidence...

Zusammenfassung Das Customer Experience Management erfährt in jüngster Zeit sowohl der Konsumgüter- als auch Dienstleistungsbranche erhöhte Aufmerksamkeit. Die Relevanz ergibt sich unter anderem aus dem veränderten Konsumverhalten und den gestiegenen Kundenerwartungen Folge Digitalisierung. Auch die Forschung beschäftigt zunehmend mit Managementansatz, wobei dessen Umsetzung durch Versicherungs...

This paper summarizes experiences and results of productively using knowledge discovery and data mining technology in a large retail bank. We present data mining as part of a greater effort to develop and deploy an integrated IT-infrastructure for loyalty based customer management, combining data warehousing, online analytical processing (OLAP), and campaign management together with data mining...

It is commonly acknowledged that service quality can be measured by using attribute-based and incident-based measurements. Both methods are distinct in nature, but can be used complementary. However, in the literature a simultaneous empirical investigation of the power of critical incidents in relation to attribute scores is lacking. In this paper we merge both methods for assessing service qua...

This paper summarizes experiences and results of productively using knowledge discovery and data mining technology in a large retail bank. We present data mining as part of a greater e ort to develop and deploy an integrated IT-infrastructure for loyalty based customer management, combining data warehousing, and campaign management together with data mining technology. We have completed a rst c...

Software development for applications where time-to-market is critical has to cope with, among others, imprecise requirements and reliability of the resulting software. This paper describes the positive experiences with the techniques iterative development with small increments and test-first programming in developing software for a framework for building customized Customer Relationship Manage...

Internet marketing enables new forms of vertical communication and marketing between suppliers and customers in a traditional marketing sense, and also generates the potential for horizontal networks of customers interacting with each other to share information and experiences about specific products and services. Marketers have always used promotional activities such as advertising and product...

India is a developing country. In today’s scenario brands are the basis of consumer relationship. Global brand is a product that adds other dimensions that differentiate it in some way from other products designed to satisfy the same need. Global Marketing needs clear vision regarding the 4P’s of marketing mix in the context of International market. Brand is the biggest asset of any company. A ...