This paper analyzes influential factors of recommendation behaviour in social network sites (SNSs). Extant research on both SNSs and electronic word of mouth (eWOM) has given insufficient attention to SNSs as a potential eWOM channel. Considering the specificities of SNSs, this paper distinguishes implicit and explicit recommendation behaviour. Drawing upon research on eWOM, SNSs, and knowledge...

Social Media sites provide consumers the ability to publicly create and shape the opinion about products, services and brands. Hence, timely understanding of content created in social media has become a priority for marketing departments, leading to the appearance of social media analysis applications. This article describes an approach to help users of IBM Cognos Consumer Insight, IBM’s social...

Social Network Services (SNS) nowadays require marketing research study using Big Data tools. In this paper we present Sodatech platform: a monitoring and analysis tool of big data to help researchers and SNS community managers to measure effectiveness of social media marketing activities. Sodatech platform provides three functions: collect massive data from social network; analyze marketing me...

This article is "Retracted" at 2018/04/04 due to "Plagiarism" totally from "Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360."

Targeted advertising has been subject to many privacy complaints from both users and policy makers. Despite this attention, users still have little understanding of what data the advertising platforms have about them and why they are shown particular ads. To address such concerns, Facebook recently introduced two transparency mechanisms: a “Why am I seeing this?” button that provides users with...

Understanding consumers is elementary for practitioners in marketing. Consumers of sports events, the sports spectators, are a particularly complex consumer crowd. In order to identify and define their profiles different segmentation approaches can be found in literature, one of them being multidimensional segmentation. Multidimensional segmentation models correspond to the broad range of attit...

Consumers increasingly desire to make purchasing decisions based on factors such as health, the environment, and social justice. In response, there has been a commensurate rise in cause-related marketing to appeal to socially-conscious consumers. However, a lack of regulation and standardization makes it difficult for consumers to assess marketing claims; this is further complicated by social m...

AIM Social media is becoming the way for businesses, including health care professionals, to communicate with consumers. The study examines the use of social media by dental practices in the US. MATERIALS AND METHODS An electronic survey was sent to 22,682 dentists in the United States. The survey consisted of questions related to the use of social media in the dental practice. Data was analy...

One of the crucial trends in business is to offer one-to-one personalized services. In this context, companies try to build customer relationship management systems based on the customer social relations and behavioral patterns. The key issue is predicting to which products or services a particular customer is likely to respond. Additionally, identifying peer-to-peer influence on social network...