While disclosures relating to various forms of Internet advertising are well established and follow specific formats, endorsement marketing disclosures are often open-ended in nature and written by individual publishers. Because such marketing often appears as part of publishers’ actual content, ensuring that it is adequately disclosed is critical so that end-users can identify it as such. In t...

BACKGROUND Social media platforms have revolutionized the way human beings communicate, yet there is little evidence describing how the plastic surgery community has adopted social media. In this article, the authors evaluate current trends in social media use by practicing plastic surgeons. METHODS An anonymous survey on the use of social media was distributed to members of the American Soci...

Westudy to what extend Chinese, Japaneseand Korean faces can be classified and which facial attributes offer the most important cues. First, we propose a novel way of obtaining large numbers of facial images with nationality labels. Then we train state-of-the-art neural networks with these labeled images. We are able to achieve an accuracy of 75.03% in theclassification task, with chancesbeing ...

a r t i c l e i n f o Keywords: Customer relationship management CRM Customer relationship performance Information technology Marketing capabilities Social media technology This study examines how social media technology usage and customer-centric management systems contribute to a firm-level capability of social customer relationship management (CRM). Drawing from the literature in marketing, ...

Social media is a phenomenon widely used by companies. Studies report that up to 94% of companies that have a marketing department make use of social media. Which social media platforms to adopt and how to use them to support the business strategies is often not a deliberate choice in companies. Therefore a strategic framework is proposed here that guides companies in making the choices that to...

Given the unprecedented reach of social media, firms are increasingly relying on it as a channel for marketing communication. The objective of this study is to examine the effect of firm-generated content (FGC) in social media on three key customer metrics: spending, cross-buying, and customer profitability. The authors further investigate the synergistic effects of FGC with television advertis...

Nowadays, marketing in the digital environment is very important for every company. The reason that internet use has more than doubled last decade, and this shift significantly affected way customers buy products communicate with companies. Digital like any other type of - it a to connect current influence potential customers. It important, especially when there are already many services on mar...

With the development in technology and the increasing ubiquity of social media services, it has created new opportunities to study personality from the digital traces individuals leave behind. The large number of user-generated images on social media has prompted renewed interests in understanding the psychological factors driving production and consumption behaviours of visual content. Instagr...