We empirically explore the associations between social media usage at home and shopping preferences using survey data. We focus on popular retail firms including brick-and-mortar firms such as Walmart, Target, Nordstrom, and Best Buy, and online retailers, such as Amazon, Walmart, Target, and Best Buy. Social media usage of popular platforms such as Facebook, Twitter, LinkedIn, and Skype are an...

Because of its great impact on the consumer’s behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the long term development of the eWOM research. F...

With the pervasion of information and communication technology (ICT), the valence of user-generated content is an increasing important antecedent affecting customer’s decision-making. The influence is especially significant in the tourism and hospitality industry due to its nature of intangible and experiential. In order to better understand the influence process of electronic word-of-mouth on ...

Popularity of social marketing messages indicates the effectiveness of the corresponding marketing strategies. This research aims to discover the characteristics of social marketing messages that contribute to different level of popularity. Using messages posted by a sample of restaurants on Facebook as a case study, we measured the message popularity by the number of “likes” voted by fans, and...

This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing market from attack by a competitive new product. Our focus is to provide usable managerial recommendations on the strategy of response. In particular we show that if products can be represented by their position in a multiattribute space, consumers are heterogeneous and ma...

This paper presents data from wave one of a longitudinal cohort study examining the impact of alcohol marketing on drinking of 920 secondary school pupils in Scotland. Critical social marketing studies such as this can help to inform the evidence base, and policy and regulation. Variables were constructed for 13 different types of alcohol marketing, along with various measures of drinking behav...

The purpose of this research is to investigate negativity bias in secondary electronic word-of-mouth (eWOM). Two experiments, one laboratory and one field, were conducted to study actual dissemination behavior. The results demonstrate a strong tendency toward the negative in the dissemination of secondary commercial information. In line with Dynamic Social Impact Theory, our findings show that ...

Shopping sites, such as Amazon, encourage consumers to create online reviews for products through product reviews. Such review systems enhance the value of Amazon and eBay as shopping destinations. However, Amazon takes it one step further by allowing other consumers to rate the reviews, creating reputation systems for reviewers. Those reviewers with the highest ratings are given greater promin...

With the development of the electronic commerce, the electronic word-of-mouth (eWOM) has become important reference information of the consumer shopping. EWOM has attracted considerable interest from researchers in the past decade. There are plenty of academics who looked into what factors play the important roles in effect of eWOM. In this paper, a research review is conducted and an integrate...

Online shoppers are increasingly relying on electronic word-of-mouth (eWOM), which refers to Internet-mediated opinions and recommendations on products and services from experienced consumers, to optimize their purchase decisions and reduce purchase risks. Anchored on the attribution theories, this research investigates how consumers would process and respond to the rich information provided by...