Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marke...

This research-in-progress examines the conditions that cause individuals to rely on electronic word of mouth (eWoM) when making purchasing decisions. I theorize that, paradoxically, turning to strangers for information gives individuals a sense of control in a decision environment characterized by overwhelming amounts of alternatives and prevailing information asymmetries. Building on informati...

Media is a prominent source in shaping and reshaping people’s opinion and behaviour. In order to provide adequate public information on AIDS, media produces relevant articles and programmes of the HIV issues for the public. Coverage-related HIV issues can be potent means of perceiving people behaviour. However, even though the news on AIDS and HIV epidemic has attracted public attention, gain f...

This research evaluated the efficacy of a high-intensity social norms media marketing campaign aimed at correcting normative misperceptions and reducing the prevalence of drinking and driving among 21-to-34-year-olds in Montana. A quasi-experimental design was used, such that regions of Montana were assigned to one of three experimental groups: social norms media marketing campaign, buffer, and...

This study utilizes elaboration likelihood model (ELM) as the theoretical foundation, to explore the effects of information comprehensiveness, argument strength, consistency and quantity on eWOM (electronic word-of-mouth) readers’ information adoption intention in two types of websites (commercial and third party), we collect 278 data from one commercial and one third party website, the results...

This study investigates the impact of electronic Word-of-Mouth (eWOM) on sales distributions in various markets. The product information in eWOM helps customers to reveal their demands more clearly, thereby leading to the change of sales distributions in online markets. For the research, we categorize the markets based on the similarity level of product evaluation standards. If products in a ma...

The objective of this study was to investigate the impact of the prevailing organizational culture on the adoption of green marketing in chemical-industry companies in three countries: Syria, Kuwait and Jordan. The research used a survey methodology. A questionnaire was designed and administered simultaneously in the three countries using three different samples consisting of 220 respondents, 1...

This paper explores how electronic word-of-mouth (eWOM) readers’ sense of membership moderates the effects of eWOM antecedent factors on their perceptions of review credibility. To test our hypotheses, we collected 308 samples from two virtual eWOM forums that are famous in China. The results showed that eWOM readers’ sense of membership positively moderated argument strength, review sidedness ...

Current obstacles in the study of social media marketing include dealing with massive data and real-time updates have motivated to contribute solutions that can be adopted for viral marketing. Since information diffusion and social networks are the core of viral marketing, this article aims to investigate the constellation of diffusion methods for viral marketing. Studies on diffusion methods f...

Effective Communication for marketing is a vital field in business organizations, which is used to convey the details about their products and services to the market segments and subsequently to build long lasting customer relationships. This paper focuses on an emerging component of the integrated marketing communication, ie. social media networking, as it is increasingly becoming the trend. I...