This paper is an attempt toward a normative theory of culture and campaign communication, which (1) explicates the functional interdependence between culture and campaign communication; (2) analyzes the relationship between culture and campaign communication within the framework of collectivist and individualist cultures (Triandis, 1988, 1995); and (3) discusses the implications of a normative ...

The cross-cultural research abound in instruments used to measure individualism and collectivism (27 scales measures various forms of individualism and/or collectivism; Oyserman et al., 2002). The present article takes a closer look at two of the most widely used measures in this literature (Singelis, Triandis, Bhawuk, and Gelfand, 1995; Triandis and Gelfand, 1998) and hilights their psychometr...

Complementary and integrative medicine (CIM) can be of great support to individuals suffering from psychiatric conditions; however, it is still rarely incorporated into clinical practice. To examine the influences psychosocial sociodemographic factors on health-care professionals’ intention use CIM in their One-hundred-and-five participants completed a questionnaire developed an adapted version...

Various researchers (i.e., Singelis, Triandis, Bhawuk, & Gelfand,1995; Triandis & Gelfand, 1998) have suggested that the cultural variables of horizontal and vertical individualism and collectivism correspond to Fiske’s (1991, 1992) relational models of collectivism, authority ranking, equality matching, and market pricing. In this study, we tested this claim in a cross-cultural comparison betw...

Abstract Human values play an essential role in life, highlighting what is socially desirable and influencing people’s actions. In order to deliver a way of measuring such construct, this work aimed test the stability horizontal vertical individualism collectivism scale (HVIC) structure Brazil through some its states. Two studies were conducted. Study 1 presented validation measurement tool rep...

To further delineate the conceptual and operational properties of attitude structure, the relationship between affect and behavioral Intentions was tested by Campbell and Fiske's (1959) imiltitrait-multi■ethod matrix procedure. Involved were measures of affect, behavioral intentions, and a multiplicative function of measures of behavioral intentions and the affect toward the behaviors. The resu...

This study was a replication and extension of an earlier one (Kilty, 1967), which compared the unidimensional (affect only) and the multidimensional (affect, cognition, and behavioral intentions) models of attitude structure, by using the implicative meaning (IM) procedure. According to the multidimensional model, this instrument is a measure of attitudinal cognition. The unidimensional model m...

The current study investigates the universality of Schwartz and Bilsky’s theory pertaining to value types and ascertains whether the value preferences of American, Indian and Japanese students adhere to Triandis individualist-collectivist value types. The current study employs Schwartz and Bilsky's 56-value scale to obtain a measure of preference for traditionally individualistic, collectivist ...

On the basis of self-determination theory (R. M. Ryan & E. L. Deci, 2000) and cultural descriptions drawn from H. C. Triandis (1995), the authors hypothesized that (a) individuals from different cultures internalize different cultural practices; (b) despite these differences, the relative autonomy of individuals' motivation for those practices predicts well-being in all 4 cultures examined; and...

Organizations invest considerable resources in the development and implementation of IT project management (IT PM) methodologies to increase productivity and quality as well as to save time, effort, and resources. However, such methodologies are often rejected outright by users. Our research analyzes the determinants of individual usage behavior in order to enable organizations to engineer IT P...