In view of the serious environmental problems we are currently facing, taking action to protect our planet is becoming more persuasive and important. Along with various environmental initiatives, the concept of green marketing emerged in the late 1980s. Some hotels have taken various initiatives to position themselves as green hotels, including the use of eco-labels as a marketing ploy to attra...

This paper demonstrates a systems framework for assessment of environmental impacts from 'green initiatives', through a case study of meso-scale, anthropogenic-biogenic interactions. The following cross-sectoral green initiatives, combining the emerging trends in the North East region of the United Kingdom, have been considered - increasing the vegetation cover; decarbonising road transport; de...

There is a considerable amount of awareness of environmental issues and corporate responsibility for sustainability. As such, from a technological viewpoint, Green IT has become an important topic in contemporary organizations. Consequently, organisations are expected to be innovative in their business practices to become more sustainable. Yet, the popularity and adoption of such initiatives am...

Purpose – To better understand and assist business managers to deal with green IT adoption, this paper provides a step-by-step process management approach. Design/methodology/approach – By drawing on the process management to investigate the green IT adoption, the paper analyzes and discusses four different phases: plan, design, implement, and measure the performance of the process. Findings – ...

With the increasing announcement of green IT initiatives by firms, there is a need to investigate the financial impact of these announcements on a firm’s market value. Invoking the resource-based view, this study analyzes the impact of specific types of green IT announcements on a firm’s market value using the event study methodology. Our sample comprises 160 news reports of green IT initiative...

Drawing upon the componential theory of creativity and social information processing theory, this research elucidates how why synergy green HR practices strategies stimulate creativity. It also explores possible mediation effect transformational leadership (TFL) on relationship between organizational interventions Survey questionnaires were used to collect data from managers working in large ma...

AIMS This study evaluated two existing group-based health promotion initiatives (a social club and a swimming group) and compared these to a new green exercise programme (weekly countryside and urban park walks). METHODS Participants represented a clinical population (N = 53) and were all experiencing a range of mental health problems. They only attended one of the three programmes and sessio...

Across the globe, more companies are pursuing economically viable green manufacturing in order to efficiently reduce or eliminate pollutants and hazardous substances. Companies are seeing the economic impact of green manufacturing because it creates sustainable development, allows opportunity for re-investment, supports cost saving strategies, and has a positive impact on the bottom line. These...