Serious Games is an emerging technology which can be used in a learning environment. This technology is an effective interaction design paradigm which can be embedded as a persuasive learning tool to attract learners’ attention. This article will explore the concept of game rhetoric as an element in game systems for persuading students to engage with the learning context. We identified three ty...

Few studies examine relationships between intercultural strategies and adaptation among adolescents using a person-oriented approach. Framed from an intercultural psychology perspective, this study used such an approach in order to examine the influence of intercultural profiles, patterns of relationships among variables related to intercultural strategies, on the adaptation of adolescents of b...

Intercultural skills have been increasingly important to business graduates operating in global economies. This paper evaluates the adaptation of the ExcelL Intercultural Skills Program to an international human resource management course, and examines the effectiveness of integrating case study methods with the skills-based ExcelL program. The primary purpose of the study was to assess the use...

Our first tendency is to look outside Europe when searching for ancient rhetorics that do not follow the Greco-Roman tradition. After all, much of European culture was strongly influenced by Roman culture, especially following the conquests of Julius Caesar in 58-51 BCE and subsequent conquests that brought most of Europe under Roman control. Rome’s civic practices, including variations of Grec...

Most rhetorical readings of Confucius’s Analects have focused on his views on eloquence, reflecting an insuppressible impulse among comparative rhetoricians to match Confucian rhetoric to Greco–Roman rhetorical framework. My reading of the text argues that Confucius was more concerned about the suasory power of the multimodality of ritual symbols than narrowly verbal persuasion. To achieve the ...

While presidents are often credited with agenda-setting powers over the public, empirical support is limited. Important exceptions to this limited evidence were provided by Cohen (1995, 1997) and Hill (1998). They found a link between the content of State of the Union addresses and subsequent pub lic concern about policy problems for the period 1953-1989. Recently Baum and Kernell (1999) demons...

ESL students who write in English may present written material in a rhetorical and organizational mode that reflects the pattern which is valued in their native culture and rhetoric. Considering the violation of English code of writing in the writings of Iranian students, we will notice one common characteristic: They are reluctant (or ignorant of) to write a unified paragraph. Their writing co...

in today’s multiculturally interconnected world, cultural understanding is the key to communication and a buffer to communication breakdown. that is, the objectives of language learning cannot be viewed as a mainly linguistic task anymore; they should be directed towards achievement of intercultural communicative competence. therefore, the foreign language teachers should utilize and promote th...

In this paper we apply a computational text analysis technique used for measuring moral rhetoric in text to analyze the moral loadings of tweets. We focus our analysis on tweets regarding the 2013 federal government shutdown; a topic that was at the forefront of U.S. politics in late 2013. Our results demonstrate that the positions of the members of the two major political parties are mirrored ...

This paper is concerned with the analysis of the spoken language of teenagers, taken from a newly developed specialised corpus the British and Taiwanese Teenage Intercultural Communication Corpus (BATTICC). More specifically, the study employs a discourse analytical approach to examine vague language in an intercultural context among a group of British and Taiwanese adolescents, paying particul...