The course of motivation
نویسندگان
چکیده
This article explores the course of motivation in pursuing various goals. We distinguish between two dimensions of motivation: the motivation to attain a focal goal (outcome-focused dimension) and the motivation to “do things right” in the process of reaching that goal (means-focused dimension). We identify the conditions under which the motivation to reach a focal goal increases versus decreases over the course of goal pursuit. We then propose that the motivation to “do things right” follows a u-shaped pattern, such that it is higher at the beginning and end of goal pursuit than in the middle. © 2011 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.
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