Factors affecting exclusive breastfeeding: theory of planned behavior

The rate of Exclusive Breastfeeding (EBF) varies from 23% to 47% in Iran. Few studies have utilized an appropriate theoretical framework to investigate the continuation of EBF behavior. Resorting to the theory of planned behavior (TPB), this study was carried out to determine factors affecting EBF among women referred to health centers. Using multi-stage sampling method, 373 women were selected. Based on TPB, a questionnaire of theory based within demographic variables was designed for data collection. Prevalence of EBF was 72.4%. Moreover, father's educational level and father's job had a significant relationship with EBF behavior. In addition, significant negative relationships were found between EBF behavior and subjective norms as well as intention. As a result, intervention programs using the TPB can be helpful for promoting the continuity of EBF.