Identifying and Ranking of Ethical Components in the Electronic Banking Industry

Background: Electronic banking is one of the new topics related to both technology and finance. The purpose of this research is to identify and rank the ethical components in the electronic banking industry. Method: The present study is descriptive-survey. The statistical population of this research is experts in the field of marketing, development and improvement of E-Banking services in Tejarat Bank. Among them, 205 people were randomly selected as the sample using Morgan table. The research instrument was a researcher made questionnaire. Finally, raw data was analyzed using Friedman test. Results: After data analysis, 56 ethical components were identified in the E-Banking industry and were divided in 9 categories. As follow employees, customers and shareholders including 6 components, competitors including 4 components, voluntary responsibility including 8 components, economic responsibility including 7 components, the legal and Moral responsibilities including 5 components and Information Technology has 9 components. Conclusion: According to the results of the research among categories; Information Technology, Voluntary responsibility and employees ranked first to third respectively. Among components; diversify service tools, keeping customers informed, honesty and integrity ranked first to third respectively.