Saeed Mortazavi
Faculty of Economic and Administrative Sciences, Ferdowsi University of Mashhad, Iran
[ 1 ] - Developing a framework for studying and evaluating the types of psychological contracts in the context of relationship marketing
Nowadays, belief in the criteria and conditions of interactions with an organization to promote customer relationships is somehow tied to the organizational performance, and its final goal is of great importance. In the literature on organizational behavior, this belief is defined as the “psychological contract”. The intention of this mixed research is to identify and discover the contents of p...
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