Geoff Dickson
La Trobe Business School, Melbourne, Australia
[ 1 ] - The Role of Culture in Sports Sponsorship: an Update
Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship market...
[ 2 ] - The Effects of Coronavirus Pandemic on the Sports Industry: An Update
The sudden rise of the coronavirus in the world had various effects on the sports industry. Nevertheless, sports organizations around the world adopted new and different methods to manage the crisis, which in turn, enriched global knowledge of sports management. Also, some industries changed their products and adapted their structure and performance according to the new situation. The new Exper...
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