ارائه مدل مفهومی ارتقاء خدمات درگاه‌ بیمارستان‌های خصوصی

Introduction: The main purpose of this article is to suggest a model to improve the portal services of private hospitals in Tehran. Methods: This research was practical and used evaluative survey research method. Research population of this evaluative survey included all of Tehran’s private hospitals having portals as well as ten top international hospital portals. Data were gathered in March 2014 using researcher-made checklist including 14 criteria and 77 index with their weight scores. Data were described using tables and graphs. Independent T test was used to statistically test the results. Results: Research findings demonstrated that Tehran private hospital portals, except for Contact Information and Page Design criteria, in most other criteria were in inappropriate conditions. On the contrary, international hospital portals except for Page Update criterion, in most of the criteria were in desirable condition. Conclusion: The findings demonstrate that Iranian hospital portals should plan to cover the gap in the quality of their portals compared with those of international hospital portals.The results also indicate that any suggesting model for Tehran private hospitals should enjoy 2 levels and 4 layers.