عوامل مؤثر بر انتخاب ارائه‌دهندگان خدمات سلامت دولتی، خصوصی و خیریه

Background and Objective: People act differently in choosing their health care providers. This study was conducted to identify the effective factors on choosing health care providers in public, private, and charity in Shiraz University of Medical Sciences’ staff.   Materials and Methods: This research was a cross-sectional applied study that was conducted in 2016. The study sample consisted of 330 of the staff affiliated to Shiraz University of Medical Sciences centers that entered the study through stratified and simple random sampling methods. The study tool was a reliable and valid Persian draft of questionnaire designed by Ferreira. Data were analyzed applying SPSS23.   Results: Findings showed that intention, attitude, and perceived behavioral control constructs were higher in public sector than the private and charity. The male, married, older and low educated staff, who engaged in research centers and hospitals’ staff with higher work years and those with contract and corporate the types of employment have higher intention to choose public sector than the private and charity.   Conclusion: The present findings indicate the more intention of the participants to use the services in public sector than those of private and charity. In order to better use of services and resources in each of the three health care providers these recommendations are presented: increasing the atmosphere of trust, respect, and empathy along with simplifying the application of services in public sector and using different methods of social marketing accompanied with balancing the tariff and identifying the payable tariff for all the people in private and charity sector.