Production and Reliability of the Questionnaire showing Satisfaction - Loyalty of the Students to Comprehensive State University

Abstract The aim of this study is to produce and investigate the reliability, validity and factor structure of the questionnaire showing satisfaction and loyalty of the students to comprehensive state university. The participants of the study are male and female undergraduate and graduate M.A. students of Yazd University who passed successfully at least one semester of their B.D. and B.A studies at Yazd University and again attended Yazd University for their M.A. or Ph.D. studies. The number of the participants are 2440, out of which 315 students were selected based on stratified random sampling. The instruments of the study are questionnaires made by researchers. Reliability of the questionnaire was calculated through content, face and factor analysis and its validity through inter consistency and test- retest. The coefficient of Cronbach's alpha was 0.94 for the whole questionnaire, and for factors between 0.74 to 0.94 indicating acceptable inter consistency of the questionnaire. The results of the study showed that this questionnaire has acceptable reliability and validity with respect to two factors of » satisfaction of the university «, »Student loyalty to university«.