Profit Maximization Based on Customer Satisfaction Level in a Multi- Layer Multi-Product Supply Chain

This paper concerns with a mathematical model considering customer satisfaction requirements in a supply chain. The model tradeoffs the supply chain ability to fulfill the customers’ requirements and the limited budget in a variety of production phases. The decisions made here help to determine the profit provider price and economic quantity while the effective supplier and priori requirements are found. A numerical example illustrates the applicability of the proposed mathematical model.