Hossein Vahid Dastjerdi

English Department, Islamic Azad University, Shahreza Branch, Isfahan, Iran

[ 1 ] - Translation of English Brand Names into Persian: Type of translation and font size in focus

Abstract The aim of this study was to find the appropriate type of translation of English brand names Iranian consumers prefer, i.e. phonetic, semantic and phonosemantic types of translation. Also, it was aimed at examining the type of font size Iranian consumers tends to see on packages of English products. To this end, the distinction between male and female participants as well as the partic...

[ 2 ] - Translation of English Brand Names into Persian: Type of translation and font size in focus

Abstract The aim of this study was to find the appropriate type of translation of English brand names Iranian consumers prefer, i.e. phonetic, semantic and phonosemantic types of translation. Also, it was aimed at examining the type of font size Iranian consumers tends to see on packages of English products. To this end, the distinction between male and female participants as well as the partic...

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