Sedigheh Taghavi
Department of Health Services Management, Science and Research Branch of Tehran, Islamic Azad University, Tehran, Iran.
[ 1 ] - Ranking an Comparing Factors Affecting the Establishment of Customer Relationship Management in the Hospitals Affiliated With Tehran University of Medical Sciences, Iran
Background and Objectives: Today’s world is customer-oriented and customer is the foundation of major activities of firms. The aim of the present study was to rank factors affecting the establishment of customer relationship management (CRM) in the hospitals of Medical Sciences in Tehran.Methods: A total of 290 managers of hospitals of Tehran University o...
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