Ali Dastjerdi

[ 1 ] - Prioritization of Effective Factors on CRM Implementation in Parsian International Hotels Company in Tehran

The purpose of this study was to explore the impacts of: knowledge management, Senior Managers, staff, technology, consensus, service customization, and integration, as the factors effecting Customer Relationship Management (CRM) implementation in Parsian International Hotels. In this study the population was composed of Parsian Hotels managers and experts. Due to their small number (n=53), cen...