Mahnaz Nemati Moghaddam
Faculty of English Language Studies, Islamic Azad University, Central Tehran Branch, Tehran, Iran
[ 1 ] - Assessing the Quality of Persian Translation of the Book “Principles of Marketing” Based on the House’s (TQA) Model
Translation is evaluated in terms of its forms and functions inside the historically developed systems of the receiving culture and literature. This study aimed to evaluate the quality of Persian translation of the14th edition of the original English book “Principles of Marketing” written by Philip Kotler and Gary Armstrong based on House (TQA) model: overt and covert translation distinction. T...
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