Peace Eze

Department of Marketing, School of Management Science, Chukwuemeka Odumegwu Ojukwu University, Igbariam, Nigeria

[ 1 ] - The Extent of Utilization of E-Marketing Application by Small and Medium Enterprises in South Eastern States of Nigeria

The need for small and medium scale enterprises to utilize information and communication technology (ICT) applications to boost their business necessitated this study which bordered on assessing the extent of utilization of e-marketing applications by small and medium enterprises in South Eastern States of Nigeria. Two research questions guided the study. Two null hypotheses were tested at 0.05...

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