Nigist Kelemu

Department of Marketing Management, College of Business and Economics, Bahir Dar University, Bahir Dar, Ethiopia

[ 1 ] - A Survey on Practice and Challenges of Balanced Score Card in Higher Education Institutions: A Case study on Selected Public Universities in Ethiopia

The  purpose of this  study  is  to  assess  the  practice  and  challenges of BSC  encountered  by  public  higher education institutions   as  a strategic management  tool  in  implementing  their  strategic  plans. In this research, the researchers used  both  quantitative  and  qualitative  research  approaches  in  its  successful  accomplishment.  The  quantitative  frames  will  be  made...

[ 2 ] - Assessment of Promotion and Its Effect on Attitudinal Change towards Family Planning: A Case Study in Amhara National Regional State, Ethiopia

The purpose of the study is investigating the association between promotion, social attitude and family planning in selected cities of Amhara Region. Both quantitative and qualitative data were used to conduct this study. The  quantitative  frames  were  used  to  gather  the  inquired  data  from  respondents  with  closed  ended  questionnaires  and  qualitative data was collected from record...

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