Senthil Kumar Panchantham

[ 1 ] - Dynamics of Industrial Buyer Behavior of Loader Backhoe

To investigate how the buying behavior of firms work is always needed, since it is an every changing process influenced by many forces in its surroundings. Industrial firms tend to have a smaller number of customers which means that they are easier to identify than customers in consumer markets. Effective marketing strategy relies on understanding consumers and their needs. This understanding m...