Elena Platonova Anatoljevna
Perm state national research university, Perm, Russia.
[ 1 ] - Manipulation in advertising text: lexical and semantic aspect
The present paper focuses on the questions of modern advertising science, structure of advertising and elements making actual manipulative influence from the addresser. Advertising encourages product sales, is an instrument of forming ethical standards, values, creating cultural values, standards and mode of behavior that is why the wide system of means for achieving aims of advertisers is need...
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