Fakhrozaman Naderi
Department of Sport Sciences, Faculty of Humanities, University of Zanjan, Zanjan, Iran
[ 1 ] - The Role of Sport Marketing Mix in Generating Revenue for Iranian Football Clubs
Background. Marketing mix is a tool which can be used by administrators to achieve their goals. Objectives. This research investigated the role of sports marketing mix in generating revenue for football clubs. Methods. Data for this mixed method research was obtained from library studies, interviews with experts, and questionnaires. The statistical population comprised employees of the Footba...
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