hossein zareian
Department of Sport Management, Sport Sciences Research Institute, Tehran, Iran
[ 1 ] - Brand Positioning of the Sport Sciences Research Institution of Iran using Perceptual Mapping Technique
Background. Brands are the most important source of emotional attachment with the consumer, it should be used as a vital tool for attracting and retaining customers of the organization and various sports organizations, should follow the theoretical principles related to brand management and brand loyalty and move towards strategic brand management as a superior marketing philosophy. Objectives...
[ 2 ] - The Context of Recreational Sports for Women in Iran
Background. Given the importance of women and their role in society, women's recreational sports are considered as one of the major issues in the fields of sports and leisure. Objectives. This qualitative study, which was conducted using an exploratory approach, aims to determine the contextual conditions of Iranian women's recreational sports. Methods. The statistical population of the resea...
نویسندگان همکار