Hasan Gholami Ghajari
Department of Sport Management, Faculty of Physical Education and Sport Science, University of Mazandaran, Babolsar, Iran.
[ 1 ] - How Factors of the Interpretive Structural Model Affect the Intent to Buy Original Brand Soccer Balls?
Background. A soccer ball is the principal piece of sports equipment for soccer and original brands compete with each other for a big pie of the market. Objectives. The aim of this study’s interpretive structural model (ISM) was to ascertain the factors that affect the intent to purchase original brand soccer balls. Methods. First, by a study of the literature and by the use of the Delp...
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