Yaser Ahmadi
Department of Sport Manegement, Faculty of Physical Education &Sport Science, Ferdowsi University of Mashhad, Mashhad, Iran
[ 1 ] - Designing a Model of Consumer Purchase Behavior towards Domestic Brands of Sports Apparel
Iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. With a surface examination of the apparel market and customers’ opinions, it can be concluded that Iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. Accordingly, the purpose of this paper is to ...
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