Elham Shafiei Gol

[ 1 ] - Intelligent Approach for Attracting Churning Customers in Banking Industry Based on Collaborative Filtering

During the last years, increased competition among banks has caused many developments in banking experiences and technology, while leading to even more churning customers due to their desire of having the best services. Therefore, it is an extremely significant issue for the banks to identify churning customers and attract them to the banking system again. In order to tackle this issue, this pa...