Samaneh Karimi-Ghartemani
Department of Management, Najafabad Branch, Islamic Azad University, Najafabad, Iran
[ 1 ] - A Data Envelopment Analysis Method for Evaluating Performance of Customer Relationship Management
Customer relationship management (CRM) is one of the fastest growing management approaches which can lead to stronger competitive position, resulting in larger market share and profitability. In this study, CRM efficiency among the customers of the Iranian banks is analyzed using a network data envelopment analysis (NDEA) approach. To implement CRM in the NDEA model, input, intermediate and out...
نویسندگان همکار