Ayyad Echine

Faculty of Letters and Humanities, Ibn Zohr University, Agadir, Morocco

[ 1 ] - Social Media and Social Mobility: Exploring the Role of Social Networks in the 2018 Boycott Campaign in Morocco

Social networks have been resorted to as effective platforms for social mobility in many parts of the world. This mobility occurs when social media users exploit their interpersonal relationships, especially their ‘weak ties’ (Granovetter, 1973). Social networks enable their users to be producers of information, rather than mere consumers, and to be socially and politically well-informed. They ...

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