Mohammad Moqaddasi

[ 1 ] - Developing a Macro-segmentation Model at Industry Level: Iranian Banking Industry

Drastic changes and turbulence in macro-economic factors have the greatest impact on banks target market attractiveness in Iran. It is assumed that conventional segmentation models at the corporate level are not efficient for banking system. This study aims to develop a new segmentation model at the industry level for banks of Iran. For this purpose, structures and variables at the industry lev...