Farhad Hanifi
Department of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
[ 1 ] - Designing a Native Model for Assessment of the Effectiveness of Advertising
The purpose of this research was to identify and rank the factors influencing the design of the native model for assessing the effectiveness of the advertisement. Firstly, according to the research literature, the criteria and sub-criteria influencing the effectiveness of advertising have been extracted, then the Delphi triple stages were used that the panel included 20 professors and marketing...
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